The apps are free for both iPhone and Android. The searchable database is continuously growing, and users can also add a new food or recipe. In 2015, MyFitnessPal added the premium subscription pack for users to explore advanced features. Users can either scan the barcode of the food item or manually punch in the name, to access the pre-existing database. Tracking nutrients is one of the key features that made the app stand out in the first place. The app is available for both web and mobile device. Currently, the platform hosts more than 80 million users continuously tracking their calorie intake from a list of five million food items. MyFitnessPal was a quick hit with 40 million downloads in a short time. John Doerr, who is a KPCB partner, joined the board too. Lee also roped in Albert, his brother, and started bootstrapping the start-up. MyFitnessPal was first founded by Mike Lee in 2005, right when he and his fiance wanted to lose a few pounds before the wedding. The company shelled out $475 million to acquire the app, which was huge, to begin with, and rightly signaled that there was something to look out for. This fitness platform is developed and maintained by Under Armour, a sports apparel powerhouse. While there are those that are failing to find relevance, there are few others that can sustain the interest. There are a plethora of health apps on both Android and iOS.

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